Project X scales brands with Out-of-Home media, through a combination of innovative tech and inspired people. We plan and buy every OOH format for our clients. There are three pillars which separate our agency from every other company in this space: Service, Strategy, and Value.

 

The right team and the right technology produce better OOH campaigns for our clients and agency partners, and we’ve proven this over the past 8 years.  

 

Some of the world’s leading brands and agencies trust us with their OOH. Check out their success stories here: https://pjxmedia.com/our-work

 

Our Brands

Our Services

Data Driven Planning

Campaign Management

Best-In-Class Rates

Streamlined Operations

In-House Production

Real-time Reporting

Each campaign is powered by our tech platform, ADstruc, backed by data and custom-crafted based on your objectives, audience and KPIs in order to deliver measurable results.

Our team manages your entire campaign from planning through performance reporting and are your sole point of contact throughout the entire process.

We leverage our tech and expertise to negotiate industry leading rates, and our flexible pricing models can accommodate any client requirements.

We provide a single contract for your approved media, consolidated invoices and advanced POP for seamless stewardship and accounting, all housed in our proprietary client portal where you'll have access to an industry leading dashboard for automated reporting.

Our in-house production team ensures your art is designed to spec and facilitates proofing, trafficking, posting instructions and printing, so your media is always ready for an on-time posting. You send us the art and we’ll take care of the rest.

Our client performance dashboard reports on campaign metrics in real-time and our attribution offering gives clients better visibility into campaign performance and ROI.

PJX | Strategic Planning

We Start With the Consumer

 

We apply our digital intelligence and marry our deep understanding of the space with our market expertise. We aim to deliver the right target, in the right location, at the right time, tailored to an advertiser's objectives.

 

We identify key audiences and prioritize markets by leveraging digital and physical data to draw insights. We use this approach to build campaigns and recommend appropriate messaging on placements surrounding targeted consumer segments / POI's. This creates robust and efficient solutions for identifying, reaching, and measuring audiences at scale.

 

This is the foundation of our data-driven planning and SMART buying philosophy. It is predicated on solid (credible) data and marketplace expertise enabled by automation and enacted by a team of OOH experts steeped in knowledge, that go well beyond industry standards. This helps ensure successful delivery of campaign KPI's and helps develop a continuous, long-term, productive, trusted partnership.

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Audience Profiles | Heat Maps

We develop audience segments using demographic, psychographic, and behavioral data to identify areas with high concentrations of a client's potential audience. We can tap into our proprietary platform to analyze consumer behaviors across multiple attributes and dimensions that best describe a client's prospects. Crafted, nuanced, audience portraits inform or plan recommendations and enable us to prioritize hyper-local geographies and review OOH formats / placements by an audience index. We visualize data using heat maps overlaid with OOH inventory. Data is used directionally to guide media / placement selection.​

Our Tech

Our proprietary platform, ADstruc, puts the entire OOH universe (every format & vendor) at our fingertips, enabling us to plan and buy any market in seconds (not days). Our team of strategists develop custom media plans that incorporate first and third-party data enabling us to reach your target audience in the right place, at the right time. We organize the entire client experience in custom branded online client-portals - where all your data, proposals, rates, contracts, production grids, performance reporting, and more, are stored. We’re the only agency in the OOH industry providing clients with this level of service.

PJX Attribution Approach

Through our data and attribution partnerships, we're able to help brands understand meaningful campaign metrics beyond the industry standard. OOH attribution helps identify who was exposed to OOH and what actions they took as a result of that OOH exposure. 

 

Project X can help create custom attribution studies to truly measure the ROI of OOH ads. Our combined solution connect to real-time feedback from first-party consumers. These are people who've seen the billboard, bus shelter, or other Out-of-Home placement firsthand, and as the pass it, geovalidation is used through advanced GPS technology to confirm their exposure. Through this, we can track brand lift, website & store visitation, and measure exposure over time.

Case Studies

Check out a few (select) case studies of the work our team did to help scale some of the world’s biggest brands like Yuengling, Glossier, Paypal, and Shopbop (Amazon). More here: https://pjxmedia.com/our-work

Thank you, and one final thing...

 

Anyone can buy you media, but the true value lies in how the story is told (which means your investment worked). Telling that story through OOH is a journey and our team and technology deliver the most impact for our clients’ dollars.

 

We’re not in the business of account management. We’re in the business of account development.

 

 

 

 

 

It all starts here: https://pjxmedia.com/contactus